Jalebee Cartel has challenged the notion
that dance music is a Western domain by single-handedly putting India on the
international EDM map. Composed of four members,
Arjun Vagale (laptop, mixing and scratching),
Ashvin Mani Sharma (laptop and synths),
Ash Roy (vocals and percussions) and
G-force Arjun (backing vocals and bass), Jalebee has been taking
India by storm for over three years. From individual DJ sets to collective live
gigs, producing to composing, the multi-talented group pretty much does it all.
And the quality is evident from the international interest it's amassing.
The live act
features Jalebee's own compositions, which are broken up, twisted and served
fresh with ethnic sounds thrown in for good measure. But it's
a funky, international sound that's unlikely to be recognized as Indian.
By generating a live set from
electronica, they�re breaking certain boundaries particular to Indian
audiences.
The live
element creates an extra edge, one that�s constantly changing and evolving.
The
result is a potent, energetic livewire of influences from Progressive to Techno
to Electro, overlaid with live vocal harmonies, percussions, drums and tablas.
Jalebee�s sound isn�t about neat packaging: it�s about fusing genres to create
a raw, electric style of urban dance music.
If Jalebee's live
act and DJ sets account for one half of its success, the other half lies in its
globally recognized production skills. The collective's list of achievements
includes composing the MTV Style Awards 2005 'Theme Music; remixing/performing
at India Fashion Week 2003-07; writing the background scores for TV shows;
sound designing and creating an original soundtrack for the indie film
Cherry on Top, which was selected for
numerous international film festivals, and the forthcoming docu-film
Finding Nuno. Nokia has also licensed "Tough Cookie" for the TV advertisement for its Navigator device. Jalebee has worked
extensively with FM radio channels in India over the past five years, and won
the
Promax Award for Radio Excellence in 2006 and the
National RAPA Award in 2007.
The past year has
been Jalebee's most massive year yet. Touring across India and abroad, the
group has performed at the country's hottest clubs and biggest festivals,
including the
Smirnoff Experience
Festival (Mumbai) 2005,
Lille 3000 (France)
2006,
The Big Chill (Goa) 2007,
SunBurn Festival (Goa) 2007 & 2008,
Perrier Chill Out Festival (Dubai)
2008,
C/O Pop Festival 2008
(Germany) &
Amsterdam India Festival
2008 (Netherlands). Jalebee has hit dance charts worldwide along with its
tra
ck
If being the First Artists in India to release an album
on USB Memory sticks and LIVE streaming of their gigs on the internet wasn't
enough
, the official music video for the track "Tough Cookie" hit the charts on vh1 (India) with full force and a full-length
debut artist album titled ONEPOINTNOTHING released on 25th Mar. The
stage is set for 2009!



16/06/09
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